Seasonless Collections | Natural, Conscious & Considered | Enduring Design & Timelessness.

Founded in early 2018 by acclaimed designer Elinor McInnes, JOSLIN is an independent, premium fashion label based in Melbourne, Australia.

The brand launched into the Australian market with a contemporary showcase of romantic, resort-inspired linen dresses that the label has now become synonymous with. 

JOSLIN is designed discerningly with a philosophy that centres on sustainable practices to create enduring, seasonless collections crafted with natural fabrications and traditional techniques.

The signature JOSLIN aesthetic is underpinned by romance, timeless elegance, and an alluring holiday vibe. The minimalist mood is complemented by feminine detailing (including signature buttons, ruffles, bows, ties, and crochet trims) and silhouettes that speak to comfort, versatility, and effortless glamour.

JOSLIN proudly won the Honourable Mention for Sustainability in the 2022 National Designer Awards in partnership with Paypal Melbourne Fashion Festival and David Jones.

The Joslin brand is stocked in over 100 doors throughout Australia and Internationally including Net-A-Porter, Neiman Marcus, David Jones, Intermix, Harvey Nichols and Ounass.