JOSLIN's highly anticipated FW23 Collection, Heritage, features emerging face, Nyree Kemp. The campaign comes to life through the lens of Australian photographer Ivana Martyn-Zyznikow. Drawing inspiration from designer Elinor's rich Celtic Heritage, the Collection seamlessly blends relaxed and ageless silhouettes, exuding a sense of femininity. The Collection showcases an exquisite array of fluid smocking, formal shirting, sculptural sleeves, and romantic styling. 

Each design element, from JOSLIN's signature covered buttons, detailing to the meticulously crafted broderie anglaise and schiffli lace inserts, layered ruffles, pin tucks, pleats, and delicate tie bows, weaves together to create a harmonious tapestry of design. 

At the heart of JOSLIN's vision lies a deep commitment to sustainability, and the FW23 Collection proudly exemplifies this ethos. The brand continues to explore innovative possibilities in eco-friendly fabrics, spotlighting their renowned European Flax certified Linen Batiste and Canvas alongside luxurious Sandwash Silk Crepe De Chine and Silk Twill, Organic Cotton Poplin, Organdy, and the latest addition - lightweight Organza. Notably, the Belle Organic Cotton Midi Dress is a testament to the inherent beauty of organic textiles. From the timeless allure of Black, Flax, Camel, Chocolate, and Optical White, JOSLIN weaves in an infusion of Lapis Blue and Rhubarb Red, lending a flair to the overall aesthetic. An exclusive hand-drawn eyelet embroidery adds a touch of Elinor's artistic background to elevate the designs.

Experience the epitome of sustainable fashion and immerse in the exquisite craftsmanship of JOSLIN's FW23 Collection, Heritage. Witness the fusion of age-old traditions with modern-day elegance as the brand continues to lead the way in ethically-conscious garments. Discover the season's unparalleled beauty and embrace Heritage's enchanting fusion, where sustainability meets artistry.

JOSLIN will proudly launch in Le Bon Marche, Paris this October.


@joslin_studio | www.joslinstudio.com

For further information including Interview Opportunities with Elinor McInnes, please contact:


Talent | Nyree Kemp @ The Scouted.

Photography | Ivana Martyn-Zyznikow.

Hair & Make Up | Georgia Gaillard.

Lighting & Assist | Rob Churchus

Digital Tech | Jake Nemirovsky .

Shoes | Nelson Made.

Jewellery | Linden Cook.