Afterpay Australian
Fashion Week


Afterpay Australian
Fashion Week


Afterpay Australian
Fashion Week



Gadigal, Bidjigal and Birrabirragal Land.

“I’ve always been drawn to the beach – to the sun, the water, the salt, the sand, and the air. It’s a sacred place where the ocean meets the land – a place to heal and re-energise mind, body, and spirit. The decision to partner with AAFW in 2023 is aligned to the label’s exciting 5 Year Anniversary, and the beachside Show location felt natural. The Joslin woman is full of hope and ready to celebrate the Resort season with collectable pieces that speak to freedom, romance, and endless style.”

- Founding Designer | Elinor McInnes


Unveiled off-site on the scenic promenade adjacent the Clovelly Ocean Pool, JOSLIN’S RESORT ’24 ‘Cirrus’ Collection showcase was
underpinned by romance, joyous colour, timeless elegance, and an alluring holiday vibe. The new Collection’s minimalist mood is complimented by feminine detailing including signature buttons, ruffles, bows, ties, and crochet trims. Traditional voluminous blouson,
smock, fit and flare, and trapeze silhouettes define the Collection, and are complemented by new drop-waist, layered, pinafore and baby doll pieces that speak to comfort, versatility, and effortless style. Inspired by her love of flowers, RESORT ’24 explores Elinor’s favourite fragrant flower – the Magnolia, symbolic of luck and stability. Its majestic form was incorporated into the design process with intricate hand-sketched motifs – these surface throughout the Collection via the designer’s love of traditional broderie anglaise, crochet, and cluney lace. Every elegant detail designed and handcrafted by JOSLIN’S meticulous makers.

“I have forever been captivated by flowers as a design inspiration, but not from a traditional textile printmaking perspective. I’m intrigued by their dimensional form - nature’s composition of layered petals is truly spellbinding. There is something unmistakably feminine about flowers, and as a symbolic motif, the flower has endured the test of time across all cultures."

- Founding Designer | Elinor McInnes

The RESORT ‘24 colour palette showcases an array of fresh, sorbet-inspired colours named after individual flowers – Hibiscus Pink, Aster Purple, Dahlia Pink, and a citrus burst of Zinnia Yellow. Like delicate, wispy cirrus clouds at sunset, these colours are tinged with the warmth of a golden Summer sun.

As always, JOSLIN’S neutrals underpin the Collection with timeless appeal – the label’s signature Flax (featuring contrast-coloured black embroidery), cream Alba, Heather, Stone Marle, Black, and Optical White. The new Collection hero’s the label’s celebrated natural fabrications – organic cotton, linen, canvas, batiste, ramie, and silk – the ultra-feminine detailing includes handcrafted crochet, lace, broiderie anglaise embroidery, crochet doilies, plaiting, and new hand-sewn glass beading accents (seen across buttons and floral motifs), to create lustrous intrigue.

Undefined by seasons, RESORT ’24 also features a selection of knitwear – premium, lightweight pieces to offer comfort, versatility, and endless style. The introduction of a unique, hand-knitted embroidered floral motif across a standout wool knit maxi dress pays homage to the Collection’s dimensional floral theme.

“We felt immensely honoured to have our passion for sustainability recognised via the National Designer Award last year. Joslin's design philosophy has always been centred on creating transeasonal collections that speak to endurance and longevity. -collectable pieces to cherish today and tomorrow, as no garment should be designed to be worn only once. Our textiles, yarns, and raw materials are of natural origin, traceable to the source, and we endeavour to establish mindful partnerships with reputable suppliers, that include European Flax-certified farms. As the business continues to grow, our commitment to preserving the wellbeing of the planet, and creating crucial transparency across the supply chain will remain steadfast.”

- Founding Designer | Elinor McInnes

Styled by renowned Stylist – Karla Clarke – the RESORT ’24 Runway Show showcased a bold and playful selection of new shoe styles by CROCS – some featuring the brand’s gem-inspired Jibbitz Shoe Charms. Beauty Director, Lara Srokowski created the serene, burnt orange-inspired Beauty Look for LANCÔME, and Hair Director, Pauline McCabe created the textural, grunge-inspired Hair Look for ORIGINAL & MINERAL.




JOSLIN has recently partnered with GLOBAL-e to accelerate their international e-commerce business, improve their customer’s shopping and shipping experience, increase international traffic conversion and match their international pricing to their stockists overseas.

Global-e is the world’s leading platform to enable and accelerate global, DTC cross-border e-commerce. The chosen partner of hundreds of brands and retailers across Asia, Europe, and the United States, Global-e makes selling internationally as simple as selling domestically. Through its end-to-end platform, merchants increase international traffic conversions by offering customers in over 200 destinations worldwide an optimal localised shopping experience on their existing websites, customized per market and aligned with their business needs and goals.


Beauty Director, Lara Srokowski, created the serene, hibiscus inspired Beauty Look for LANCÔME.

For more than 85 years, Lancôme has epitomised beauty and glamour with a quintessential French touch. Those seeking the finest in beauty look to Lancôme for the highest quality fragrance, skincare and makeup encased in timeless style and delivering scientifically proven results. The brand continues to strengthen its reputation as a makeup authority and skincare innovator by continually taking science and creativity to new levels. With coveted and revered products including the iconic Le Vie Est Belle, the award-winning Teint Idole Ultra Wear Foundation and the cutting-edge Génifique Youth Activating Serum, Lancôme is committed to making the best in beauty for all.


Hair Director, Pauline McCabe, created the textural, grunge-inspired Hair Look for ORIGINAL & MINERAL.

At O&M, our vision is to bring together nature and luxury in a line of Australia-born hair colour, haircare and styling products that are safe, effective, and beautiful to use. Our O&M product formulas replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, as well as quality essential oils that deliver real benefits. We are passionate about natural products, wellbeing and beauty, and committed to making the world safer and more beautiful - and having fun while we do it.


Styled by renowned Stylist, Karla Clarke, the RESORT ’24 Runway Show showcased a bold and playful selection of new shoe styles by CROCS – some featuring the brand’s gem-inspired Jibbitz Shoe Charms.

Born in Boulder, Colorado, as a simple, comfortable boat shoe, today Crocs™ footwear can be found across the globe and in more than 120 styles for men, women and children. With distinct collections, Crocs offers colourful, lightweight comfort for any occasion and every season.

All Crocs™ shoes are uniquely designed and manufactured using the company’s proprietary closed-cell resin, Croslite™, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odour-resistant qualities that Crocs wearers know and love. Crocs™ footwear is ideal for casual wear, as well as for professional use and recreational activities.

More than 100 million pairs of Crocs™ footwear have been sold. So, what are you waiting for? “Feel the love™” and try a pair of Crocs™ shoes today. We promise your feet will thank you for it.


“Thank you from the bottom of my heart to all our show sponsors, producers, organisers, crew, models and team for without whom AAFW 2023 would not have been possible."

- Founding Designer | Elinor McInnes


Location | Clovelly Pool, Clovelly Beach

Stylist | Karla Clarke

Hair Director | Pauline McCabe for ORIGINAL & MINERAL

Beauty Director | Lara Srokowski for LANCÔME

Producer | Cat Rose

Music Director | Gary Sinclair

Shoes | Crocs

Scent | SŚAINT Cosmic Bang

Event Management | The Known Agency